The way we all communicate and utilize social media today has changed as brands and customers settled into a new habit brought on by the pandemic’s upheaval. And in 2022, what appeared to be the ideal moment to post something on social media has changed and become more targeted.
There is no doubt that social media offers chances for many businesses, given that there are around 4 billion users of social media across all platforms and that the typical individual uses several of them each month. Since 71 percent of consumers reported utilizing social media more frequently than in previous years, brands and marketers must meet their audiences where they are. Additionally, every department of the organization benefits when marketers exceed social media users’ expectations.
Marketers can use this information to assist schedule your publications or continue reading for suggestions on how to incorporate it into your own research of the highest engagement periods for your particular account.
The Ideal Moments To Post On Social Media
Based on your objectives, content style, and audience, each social media network has advantages of its own. Consider reviewing your social media objectives and broad KPIs if you notice that interaction isn’t where you want it to be. Of course, being aware of the days when involvement is the highest aids in achieving those objectives.
Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. consistently had the highest levels of engagement, according to our analysis of the data for each social network separately. The majority of social media networks, including Facebook, Instagram, Twitter, and LinkedIn, showed success on weekday mornings.
- Most Effective Time To Post on Social Media: Tuesday – Thursday at 9 or 10 a.m.
- Most Effective Time To Days on Social Media: Tuesdays – Thursdays
- Worst Days To Post On Social Media: Sundays
But there’s more to social media sharing than just this fast statistic. Every network experienced varied levels of involvement throughout the course of the week and at noticeably different periods. Engagement varies considerably more when industries are taken into account. There are a few more things to take into account before scheduling any posts, even though Tuesdays through Thursdays at 9 or 10 a.m. are typically the greatest times to post on social media.
Specific Social Media Platform Insights for Posting
Continue to read for specific social media insights.
When to Post on Facebook at its Best
- Most Effective Time To Post on Facebook: Mondays – Fridays at 3 a.m., Tuesdays at 10 a.m., and noon
- Most Effective Time To Days on Facebook: Tuesday – Friday
- Worst Days To Post On Facebook: Saturdays are considered the worst days to post on Facebook.
The most popular platform for marketers worldwide is now Facebook, but in 2022, there will be an interesting shift in when engagement will be highest. In the past, the mid-morning hours predominated more strongly, but it now seems that the early morning hours have seized the lead.
When analyzing the statistics, there are a few more “off” hours for Facebook than there were last year. Very early in the mornings and mid-mornings on weekdays continue to exhibit higher levels of engagement and are now much better periods for brands to promote their content.
Remember that the peak times are measured in US Central Time and that Facebook’s enormous global audience is reflected in the strong interaction seen in the morning hours in addition to the regular US workday. What does this actually mean? Facebook still offers options for implementing a global or multi-location social media strategy.
When to Post on Instagram at its Best
- Most Effective Time To Post on Instagram:
- Mondays at 11 a.m.
- Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and
- Thursdays and Fridays between 10 a.m. and 11 a.m.
- Most Effective Time To Days on Instagram: Tuesday & Wednesday
- Worst Days To Post On Instagram: Sundays are considered the worst days to post on Instagram.
Instagram experienced a growth spurt in 2020 and 2021, and by the beginning of 2022, it had amassed 2 billion monthly users. While TikTok is becoming a stronger competitor for short-form video content, Instagram continues to thrive as it introduces new features and improves those it already has. Reels have made it simpler to make and find videos on the app. Video Testimonials on Instagram have been given fresh life and expanded to 60-minute recordings.
Instagram’s most popular posting hours increased in 2021 as compared to prior years, much like Facebook’s other well-liked app. While weekday afternoons became heavier with peak hours between 10 a.m. and 1 p.m., nights and weekends, continued to exhibit more opportunities for involvement.
Instagram is still used as a medium for finding new brands, goods, or services. Additionally, the app’s user experience is changing as a result of new or expanded eCommerce features. In actuality, 44% of app users make weekly purchases. It makes perfect sense to expand the app to include eCommerce capabilities because the platform is built on sharing high-quality photographs.
Although, if Instagram is where their intended audience is, brands shouldn’t ignore it. Use the opportunity to highlight products or use infographics to show off the distinctive style of your company. When sharing different types of material on Instagram, there are countless ways to engage followers.
When to Post on Twitter at its Best
- Most Effective Time To Post on Twitter: Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9:00 a.m.
- Most Effective Time To Days on Twitter: Tuesday & Wednesday
- Worst Days To Post On Twitter: Sundays are considered the worst days to post on Twitter.
Twitter has long been the preferred medium for breaking news and in-the-moment conversations. Despite the COVID-19 pandemic entering its second year, 2021 didn’t slow down. In order to participate in popular subjects, brands must be timely while also keeping their principles in mind.
Relative to last year, Twitter’s peak engagement hours have changed dramatically. They are now much more focused on the middle of the weekday mornings and afternoons. This can indicate a stronger focus on breaking news and updates, as well as a desire for amusement provided by Twitter Trendings and memes.
Keep in mind that Twitter is used for more than just trending topics and breaking news. As an alternative to dialing customer assistance, several businesses use Twitter as part of their customer care strategy. As organizations continue to develop customer trust and actively improve the experience of customers through social listening, this is very crucial for the platform.
Brands might have various, and occasionally conflicting, agendas on Twitter thanks to all of these key areas. The best times to post on Twitter that we identified above may assist you in deciding when you should prioritize creating fresh content over-allocating resources to customer service.
When to Post on LinkedIn at its Best
- Most Effective Time To Post on LinkedIn: Tuesdays from 10 a.m. to noon
- Most Effective Time To Days on LinkedIn: Wednesdays and Thursdays
- Worst Days To Post On LinkedIn: Saturdays and Sundays are considered the worst days to post on Twitter.
LinkedIn’s interaction times continue to mirror the US workweek, which is not unusual for a social media company with a professional focus. Higher motivation hours are much more concentrated throughout the middle of the workday and don’t last as long as they did in the past. Due to a huge decline in activity over the weekend, you are less likely to see views on your LinkedIn content.
Given how much of LinkedIn’s content is focused on career advancement and professional thought leadership, it seems natural that most consumers are making the most of this information during their working hours.
Despite the fact that LinkedIn is still more niche than other social media sites, it is also increasingly diversifying the populations it targets. LinkedIn, which has over 830 million members with 58 million registered companies, is growing in significance for a variety of content creation. The list of ways that businesses are using LinkedIn to attract people, promote company culture, generate leads, and discover co-marketing partners is endless. Additionally, LinkedIn is perfect for empowering staff to promote themselves and their professional or personal brands by publishing content to their own pages.
How To Choose Your Personal Ideal Social Media Posting Window
When social marketers have information on the best times to post on various social networks, they can plan content more successfully. However, new ways to innovate interactions are constantly emerging as platforms change to match how brands and consumers use social media. You might be able to reach your audience in new ways with the help of new content formats and trends, or you might even discover new segments and personas you hadn’t previously considered.
